White House Black Market, a subsidiary of Chico’s FAS, Inc., is a specialty women’s clothing & accessories retail store. Abbot Studios worked closely with the WHBM design team to create the new prototype for the WHBM brand.
These stores were part of a new branding scheme updating the WHBM image. With the ever changing ideas and modifications to these locations, it took our skilled team to adapt and adjust the concept as they were being built. The final product creates a fresh and appealing new look while maintaining the culture & design standards of the brand.
New interactive touch screen displays were utlized to enhance the customers shopping experience in the sales & fitting room lounge areas. The fitting room lounge entryway was designed to be open and inviting from the sales area. Abbot Studios is currently working on Chico’s FAS brand alignment program and maintains their master prototype drawings. Abbot Studios recently completed the Daniels Marketplace location where all three Chico’s FAS, Inc. brands were constructed side by side. Daniels Marketplace is located in Ft. Myers, FL, mintues from Chico’s FAS headquarters.
Chico’s FAS, Inc.
4,500 SF – 5,500 SF
2018 – Present
Retail / Rollout